"Jack Daniels"-- the brand that has come to be the famous photo of "American Cool" around the globe and across generations. A bottle of Jack makes a declaration (and this documentary is all about "why"). More than a basic story of the beginnings and also influence of this solemn brand, Going after Whiskey is a 57,000 mile journey across 5 nations and 17 time zones that will prove equal components thought provoking, informative, relocating as well as humorous. From rural Lynchburg, TN (where every drop of Jack is made) to the Wilderness of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from studio jams to backstage scenic tours, this journey papers a social expedition into why a world of individuals understands a distinctly American brand.
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"Jack Daniels"-- the brand that has come to be the famous photo of "American Cool" around the globe and across generations. A bottle of Jack makes a declaration (and this documentary is all about "why"). More than a basic story of the beginnings and also influence of this solemn brand, Going after Whiskey is a 57,000 mile journey across 5 nations and 17 time zones that will prove equal components thought provoking, informative, relocating as well as humorous. From rural Lynchburg, TN (where every drop of Jack is made) to the Wilderness of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from studio jams to backstage scenic tours, this journey papers a social expedition into why a world of individuals understands a distinctly American brand.
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